Once again we approach the yearend holiday season and time for my annual “Dayenu.” Let’s take a moment and reflect. What is MIW? Who is MIW?
MIW is YOU. YOU make it happen. YOU make the difference. YOU know the drill, “never ordinary, not what we do but how we do it, big on the little things!”
It’s all about YOU TEAM, (T ogether E veryone A chieves M ore!).
- CRR’s answering the phones in an upbeat responsive fashion, providing good answers, juggling calendars to meet the demands of our customers, interacting with NTC’s to make certain they are properly guided/supported. “Working together, YOU make the difference!”
- NTC’s showing up on time well groomed in a clean Mini, picking up the newspaper, shaking hands, eye contact, asking to remove your shoes, interacting at a level a customer appreciates/understands, fixing the problem and going that extra “WOW” mile, providing new ideas, selling an NSA not because you can sell but because you provided the customer with MIW quality value and they recognize they cannot live without YOU! “Working together, YOU make the difference!”
- Delight team redelighting our not so satisfied customers, recognizing one such customer is too many! “Working together, YOU make the difference!”
- Mini Manager (aka “Fleet Boss”) making certain you’re always driving in a safe vehicle and supporting your daily needs in a responsive fashion. “Working together, YOU make the difference!”
- Coaching providing our field team with continuous education/training, driving our disciplined commitment to excellence in the field! “Working together, YOU make the difference!”
- Clever providing us with deep thinking cool new ideas and educating our customer base on all we do! “Working together you make the difference!”
- Accounting making certain our finances are in order! “Working together, YOU make the difference!”
- And your dedicated management team, working around the clock always looking out for MIW’s best interests, focused on the future and building the coolest company on earth!
“Working together, WE ALL make the MIW difference!”
In the spirit of Thanksgiving, we all have much to be thankful for, never take it for granted, strive for excellence, day after day after day!
“Launch to the Moon,” coming soon! In the closing words of our visionary CEO, “TO THE MOON!” 
